Increasingly advertisers are looking for publishers whose brands are accessible to consumers across all the major access points. This means publishers need to be where their users are. Their users are spending more of their time accessing their brands via social media.

Social media is becoming a hugely significant discovery platform for users. As users spend more of their time on social media, there are more opportunities for them to see posts from the publishers they like. It is imperative that publishers establish a presence on social media, primarily Facebook and Twitter, and build their follower bases. The quickest way to build a follower base is to do what you do for your websites but adapted for social media. Continue to produce a stream of relevant, compelling content that is likely to catch your target audience’s attention. Not only are you likely to attract new users when your content is shared but you are more likely to drive additional traffic volumes to your own site by being visible to people when they are using social media.

Advice:

• – Develop your social media presence by building your follower bases and post regular relevant content.

Benefits:

• – Builds out your brand strength by generating awareness and usage of your site.
• – Drives incremental traffic.
• – Makes you brand more pervasive and therefore more important and accessible to your user base.