§ Display advertising on all i-Believe properties (internet and mobile)
§ Search Marketing sponsored listings
§ Editorial and advertorial
§ Sponsorship and brand marketing
§ Advertising sold on behalf of third parties
13.3 i –Believe does not intentionally or otherwise represent any sites or advertisements which contain barred content, see definitions below.
(a) Hate Content, Obscenity and Indecency:
Content articulating views intended or reasonably likely to cause or incite hatred of any race, religion, creed, class or ethnic group. Content articulating views calculated to cause offence to or incite hatred of any individual or group: Content explicitly glorifying or delivering for the purposes of entertainment, scenes or descriptions of non-consensual pain, suffering, death, torture or ill-treatment of humans or animals. Content that is obscene or indecent under prevailing legislation. Video content that may not be distributed under prevailing legislation, including without limitation because it requires (but lacks) a video classification certificate or because of the restricted nature of the classification it has been given.
Content offering genuine or replica guns, bombs, ammunition or other offensive weapons for sale. Content glorifying the use of or offering technical information on the illegal use of guns, bombs, ammunition or other offensive weapons.
(c) Invalid Clicks:
Invalid clicks are clicks generated automatically or wrongfully.Examples of invalid clicks include repeated manual clicking or the use of robots, automated clicking tools, or other deceptive software. Invalid clicks are sometimes intended to artificially or maliciously drive up an Advertiser's clicks or a Publisher's earnings.
Any software covertly installed on a user’s machine (as distinct from the legitimate addition of a cookie to the appropriate location within the user’s browser software).Typically, Spyware is:
· Installed without the user's informed consent:
Cannot be easily uninstalled or disabled; and- Covertly transmits information about the user's activities to a remote host, often used to facilitate delivery of advertising messages, often with a high frequency
· A sub-set of Spyware is malware (malicious code:
A defining characteristic of malware is that it is intended to cause harm or be used for criminal purposes. Examples of malware include keystroke loggers, password sniffers, spam launchers, remote access tools (RATs) or screen capture utilities. Malware may deliver viruses, worms or Trojans.
(e) Unauthorised code requests(anywhere that the code requesting the ad isn’t owned by the publisher) Any ad code requests from sites to whom the Sales House has not intended to assign the campaign, typically generated through unauthorised duplication of a Publisher’s site HTML code.
Any other content that infringes applicable laws or regulations, or the rights of any person or entity.