Privacy Policy | Online Advertising Company in Ireland | i-Believe | I-Believe

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The Right Environment Matters

About this Statement:


The following statement describes the overall company practices of i-Believe Ltd, including all advertising on our network of websites, as well as across other internal sites, and products and services that are offered by I-Believe (referred to as “i-Believe”, “we”, “us”, or “our”). This policy was created to let you know what information we collect when you visit our websites and when we serve advertisements on our network of websites, why we collect it, and how it is used. This policy does not apply to the practices of companies that i-Believe does not own or control, or to people that i-Believe does not employ. i-Believe adheres to the principles set out in in the self-certification criteria for companies participating in the European Self-regulatory programme for OBA as well as the codes set out by the ASAI and the CAP.


This privacy policy only applies to i-Believe


This policy does not apply to the practices of companies that I-Believe does not own or control, or to people that i-Believe does not employ or manage. In addition, some of i-Believe’s publishing partner have their own, preexisting privacy policies, which can be viewed on our i-Believe Channels.


Type of Information our Technology Collects:


Personally Identifiable Information

We don’t collect or use Personally Identifiable Information(“PII”) . For sake of clarity, i-Believe does not collect or use your name, address, phone number, e-mail address, Social/National Insurance Number, credit card information, or anything else that can personally identify you.

Sensitive Personal Data


We don’t collect any data relating to or infer your racial or ethnic origin, political opinions, your health, religious or philosophical beliefs, trade union membership or sex life.


Non-Personally Identifiable Information


We collect Non-Personally Identifiable Information (Non-PII”) via our Technology which may include but is not limited to your IP host address, date and time of ad request, pages viewed, business partner web pages have been viewed by a browser or application; search terms entered on business partner websites; referring and exit pages; and the date and time an advertisement was viewed. In certain instances, we may collect and match this non-PII across devices, browsers, or applications for the purposes of providing more relevant advertising.


Cookies and Web Beacons

Our technology uses cookies in conjunction with Web beacons in order to help make the online advertisements you see more relevant to you. We also use cookies and web beacons to understand your browsing and buying activities so that we can measure the success of our own and our clients online advertising campaigns.


What are Cookies?


Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user returns to a website or goes to another website. Cookies are often used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, make the website easier to use, measure the effectiveness of their promotional placements, and tailor their website to better match a user’s interests and preferences. Cookies cannot be used to access any other data on a user’s hard drive, or to personally identify them. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.


How is the Collected Information Used?


i-Believe uses the non-PII it collects to identify the audience most likely to respond to a particular ad, to serve those ads, and to analyse trends. This helps support the online advertising ecosystem, app and website developers, and consumers by supporting content and delivering more effective advertisements.


How is Our Information Secured and Protected?


All of the user data collected by i-Believe is stored only in aggregate form meaning that information about a specific user cannot be retrieved. Even so we maintain physical, electronic, and administrative safeguards to protect all our data from accidental, unauthorised or unlawful access, use, modification, disclosure, loss, or destruction. The data is kept on a secure server and we restrict access to the data solely to authorized users. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer an absolute guarantee or warrant the security of the information we possess.


Information Sharing


The security of information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect Non-PII information, we cannot guarantee its absolute security. If you have any questions about our security practices, please send an email to us at or .


As described above, i-Believe stores only aggregated data on its servers. We may disclose Non-PII information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Also, in the event that i-Believe is merged into another company, or another company acquires all or substantially all of i-Believe’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by i-Believe may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.


Opt-Out from our Cookies


i-Believe adheres to the EDAA’s European Self-Regulatory Initiative for Online Behavioural Advertising (OBA). If you’d like to opt-out from having i-Believe collect your Non-PII via our Technology, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to tailor our online advertisement campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice. For more information regarding opting out from behavioural advertising please click here.




In accordance with the codes set out by the ASAI and the CAP, the services of i-Believe are not intended for persons under 16 years of age. i-Believe’s performance network products and services are not developed for or directed at children. We do not knowingly solicit or collect any personally identifiable information from children under the age of 16 nor do we knowingly market our products or services to children under the age of 16.


Changes to Our Policy


We may revise this Policy at any time. Any changes and/or updates to the Policy will be updated directly on this page. We encourage you to visit this page periodically to review our current Policy so that you will always know what information we gather and how we may use that information. In the event we make any material changes to this Policy we will advise our clients in advance.


Contacting Us


If you have any questions or complaints in regards to this Policy, i-Believe’s privacy practices or complaints about OBA data or its use, please contact us at the following email and we will be more than happy to clarify and assist you in any way possible: or

Alternatively you can contact us by phone: Dermot O’Reilly (+ 01 703 0405) or Lee Thompson (+ 01 703 0406),

or by post at:

i-Believe Ltd,

39 Clarendon St

Dublin 2, Ireland