At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment, writes Lee Thompson. The digital audio market represents one of the least cluttered spaces in digital advertising and therein lies the real and present opportunity. In the last 6 weeks alone, there have been significant moves read-more
i-Believe has agreed on a deal with Acast to allow Irish advertisers target podcast audiences. Digital audio on demand is growing with consumers using their smartphones in greater numbers to tune into podcasts, on-demand music and radio. In the UK, 62 per cent of adults listens to podcasts each month, mostly on smartphones.
InMobi, the world’s largest independent mobile advertising platform, today announced an exclusive partnership with i-Believe, one of the largest Digital Sales agencies in Ireland. This partnership will help agencies and advertisers in Ireland leverage InMobi’s cutting-edge mobile advertising technology to engage users across its global network of premium apps. With this partnership, i-Believe has access to InMobi’s full read-more
Insightful Media (Sister Company) – Programmatic Sales Manager i-Believe, Insightful Media and Sing! are three successful companies operating in the digital marketing industry. Our offices are located on Clarendon Street in the heart of Dublin city. Insightful Media launched in August 2012. Over our more than four year history, the company has run thousands of campaigns and is a read-more