June, 2018 | I-Believe

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i-Believe in deal with Acast to sell podcasts

i-Believe has agreed on a deal with Acast to allow Irish advertisers target podcast audiences. Digital audio on demand is growing with consumers using their smartphones in greater numbers to tune into podcasts, on-demand music and radio. In the UK, 62 per cent of adults listens to podcasts each month, mostly on smartphones.