Skins are the King of digital ad formats and continue to be a key element of our clients digital campaigns delivering impactful brand messaging. Keep reading to our top tips to creating impactful and engaging Skin campaigns:

Skins and Engagement Levels:

1. Skins can result in an increase in engagement rates of up to 25%
2. CTR can run up to 3%

Skins and Visual Impact:

1. Skins are high-impact.
2. They are non-intrusive.
3. And always in-view to customers!

Considerations when creating a skin campaign:

1. The Audience: It’s all about the audience and so the user experience must be at the core of all skin creation. Make it a pleasing user experience by ensuring the landing page is ready and encourages those who have clicked on the skin to convert (e.g. purchase, sign up, download etc.).
2. Logos: It is recommended that logos be left off skins or that logos should be on the right side of the skin to avoid clashing with the site’s logo in the masthead.
3. Scrolling vs Fixed Skins: Sites have either ‘scrolling’ skins or ‘fixed’ skins.   The benefit of fixed skins is that they stay in place and remain constantly visible as the user scrolls down the page – more user friendly in other words!
4. Gradient: Adding a gradient at the bottom of a skin in order to fade to a solid background colour gives the skin a stronger aesthetic and enables the brand to fully leverage the environment on which it is built.

i-Believe Channels offering Skins:

Brands Effectively Using Skins: