NEWS
Email remains an unloved though effective advertising channel. Your email database is an incredibly valuable asset. We have run some email campaigns with our publishers. These have very often taken the form of an article or an ad within an email. This is sometimes sufficient but more often than not, does not answer the brief. The ad sizes can be read-more
With deep engagement sites like yours where the site’s content is so trusted, advertisers are really trying to tap into this wellspring of goodwill and trust that users have towards you. We are being asked how brands can position themselves in a more intimate way on site. You will have heard about native advertising, well this is exactly what I read-more
We sell your sites on the basis of their deep resonance with users. Your sites are relied upon, trusted and highly valued. They provide a stark contrast to the OMG, fast food diet of celebrity news which is all too readily available out there. It is important considering users engagement with your site that advertisers can capitalise on this through their read-more
Mobile’s share of website access is increasing all the time. It represents between 30-50% of all access now. This means that there are less desktop ad impressions available with more of the ad impressions now being displayed in a mobile context. In the absence of a mobile optimised website, the experience with ad impressions viewed via mobile is poor and read-more