Mobile’s share of website access is increasing all the time. It represents between 30-50% of all access now. This means that there are less desktop ad impressions available with more of the ad impressions now being displayed in a mobile context.

In the absence of a mobile optimised website, the experience with ad impressions viewed via mobile is poor and engagement as a consequence suffers. This trend will only accelerate so we would advise our publishers to build mobile optimised websites. These websites in turn will offer advertisers more prominent and better displayed ads.

Advice:

• – Build a mobile optimised website.

Benefits:

• – Better user experience.
• – Better advertiser experience.
• – Increase traffic.
• – Greater revenue opportunities.