We sell your sites on the basis of their deep resonance with users. Your sites are relied upon, trusted and highly valued. They provide a stark contrast to the OMG, fast food diet of celebrity news which is all too readily available out there. It is important considering users engagement with your site that advertisers can capitalise on this through their use of high impact formats.

High impact formats comprise things like Skins / Home Page Takeovers (HPTO’s) and billboards. To have a sneak peak at what is coming round the corner in the form of rich immersive ad formats, please have a look at the IAB’s Rising Star Formats.These are formats that agencies and their advertisers, in a bid to be seen to do better work, are clamouring for.

Advice:

• – Make sure that your site is optimised for all the basic high impact formats.

Benefits:

• – Qualify for more campaigns.
• – Drive greater revenue.
• – Capitalise on user engagement via high engagement ads.
• – The creative that fills these ad shapes is typically very well produced and can therefore make your site look more current and dynamic.