The Ideas People Network

i-Believe is proud to announce that it now represents ‘The Ideas People’ network. This network of 100 sites includes some of the world’s leading business, finance, science, academic and technology sites including Venture Beat, International Business Times, Science Daily, New Statesman and New Republic.

With 174,000 unique Irish users this network provides an ideal environment on which to reach affluent AB 1 Irish based men for both work, home, personal finance and lifestyle related propositions with almost zero wastage! Nielsen Research on this network tell us that ideas people are:

• Are high net worth versus the average
• Drive executive cars
• Own the latest personal technology devices
• Enjoy the finer things in life
• Travel a lot for business and pleasure

The Ideas People Network sits in our Business channel of sites alongside Economist.com, Businessweek.com and bloomberg.com. Some brands that have used this channel in Ireland include Mercedes, BMW, Danske Bank, AIB, UCD, Energia, Eircom and Vodafone. We also work closely with the IDA across these sites in markets such as India and the USA. Find out more about i-Believe Business @ http://i-believe.ie/channels/business/
Swing by the i-Believe Golf Channel

Of course the type of individual to be found across our business channel are’ not all work and no play’! When away from the office they can be found more often than not on the Golf Course! The i-Believe Golf Channel of sites with 120,000 Irish users gives you additional access to this AB1 audience across all 18 holes on sites such as Golf Today, HowDidIdo and Irish Golf Desk! You can find out more about i-Believe Golf @ http://i-believe.ie/channels/sports/golf/ but in summary

• 80% male
• 70% 40-55 yrs of age
• Regular travellers
• Likely to spend more on cars than the average
• Engaged with their personal finance