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Advertiser:

Sky has been at the forefront of innovation in the pay TV market leading viewers into the age of high definition television.

Objective:

Sky has a proven track record of setting the pace in digital TV and the purpose of this campaign was to launch their Multiscreen service which offers  additional extras to the already existing Multiroom option.With Sky Multiscreen you can now watch top entertainment shows and movies on even more screens- laptop, mobile and tablet  both in and out of the home.

Target Audience:

25- 55 yrs tech savvy males

i-Believe Solution:

To ensure effective reach i-Believe ran the campaign across the i-Believe Consumer Tech channel where response rates on TechRadar.com and Trusted Review  were very strong.