Spotlight on Green Farm FoodsPrev | Next

Advertiser:

Since the foundation of Green Farm Foods as a family business they have been committed to producing only the finest quality food products. Today they continue with this tradition and only source the highest quality foods and finest ingredients that make up their recipes.

Objective:

To promote the Green Farm Foods Handy Pack range in the run up to the busy ‘Back to School’ period, an online game was created by the client whereby the highest scoring winner each week won €1,000 for a school of their choice. The campaign objective was to both build awareness and drive sales of the Handy Pack Range as well as driving mums to the client site to play the game

Target Audience:

Housekeepers with kids

i-Believe Solution:

i-Believe built a Brand Voice package involving a slider to direct visitors to an advertorial piece for Green Farm Foods. The content piece promoted the game and included the link to the site, as well as providing mums with information on the Green Farm Foods Handy Pack range for back to school. To add further noise around the campaign we added social media posts to the mix which ran on the Mykidstime.ie social media pages. All of the above was underpinned standard display activity.