Spotlight on RenaultPrev | Next

Advertiser:

Renault has a proud tradition in Ireland stretching back almost 60 years from the first Ballsbridge showroom in the early 1950s to their leading the way with their Renault double scrappage scheme in 2009 / 2010.

Objective:

The New Year has long been a popular time to purchase a new car and an important decision like this is not made over night. With this in mind Renault have continued to invest heavily with us between now and Dec 31st regarding 141 registrations. Their campaign “Afford to live again” focuses on the value and sleek design of all Renault models and to further cement their market position they are running specific model campaigns including Captur, Megane and Clio.

Target Audience:

25-44 yrs, Female
25-44 yrs, Male

i-Believe Solution:

A 2 tier approach was taken here with an i-Believe run of network umbrella campaign encompassing all models for their message -‘Afford to live again’. Parallel to this they are running specific model campaigns in specific audience channels including the Female, Music and Sports Channels.