Spotlight on LidlPrev | Next

Advertiser:

With over 130 stores in the Republic of Ireland and counting, Lidl are one of the fastest growing retailers in the market.

Objective:

Lidl’s market share has been on the rise year on year since their entry to the market. Lidl continues to build awareness and drive sales using key promotion such as Valentine’s Week, Gardening’s Week, Outdoor Hero’s, Indoor Sports Week, and Non-Food Baby Products.

Target Audience:

All Adult audience

i-Believe Solution:

Engage with the shoppers using a variety of channels across the i-Believe Network, while keeping it relevant to the promotion in hand. E.g. ‘Gardening Week’ ran across our Homemaker and Parenting channels.