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Advertiser:

Vodafone ( Consumer Tech)
Vodafone Ireland is the largest mobile phone operator in Ireland in terms of active subscribers and now holds 42% of the market share.

Objective:

With Christmas rapidly approaching and smart phones/technology featuring high on the wish list for young and old alike, Vodafone brings to the Irish market its festive offering – A great value package making it an ideal gift for a loved one or the perfect time to purchase your very own smart phone with 3 months free Spotify Premium and extra data with every pay as you go smart phone purchased.

Target Audience:

Mixed gender, 18 yrs +

i-Believe Solution:

Vodafone are live across our ThisisLocal mobile apps including FM104, Corks 96, Waterfords WLRFM and Limericks Live 95 among others. They are using rich media to promote their ‘Spotify free for 3 months’ if you sign up to their Xmas 620 Package.