Spotlight on Bord na MonaPrev | Next
Advertiser:
Bord na Móna is Ireland’s leading environmentally responsible#utility service provider encompassing electricity and heating solutions.
Objective:
They offer clean, convenient home heating solutions and are best known for their Peat Briquette. With the arrival of Winter they launched a campaign where the focus is on “Bringing family and friends together” For 75 years Bord na Mona have brought family and friends around the fire to talk, tell stories and watch movies together.
Target Audience:
Women 24-44 yrs
i-Believe Solution:
Bord na Mona used a week long campaign of Site Wide Skin + HPTO format to create real impact on our Female sites – Marie Clare, InStyle, Look, Now and DigitalSpy, ensuring their message was unmissable amongst the 24 – 44yr old target audience.
