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Southern Comfort Pre-roll on the i-Believe Video Channel

Southern Comfort is the latest brand to choose The i-Believe Video Channel as the destination for their VOD campaign with their new advertisement “Shampoo’” now up on running on select sites on the I-Believe network.

The Tim Godsall directed sixty second spot continues on with the effortlessly cool image which has become central to the brand in recent campaigns. Set to a soundtrack of The Beat by New York soul singer Lou Johnson, the ad again takes on a lighter tone using the “Whatever’s comfortable” tag line to, as the brand described it, encourage consumers to be their awesome selves.

The campaign targeting 18-24 year olds is a natural fit with the i-Believe video platform, and is now enjoying pre-roll placement on Europe’s largest music video site Muzu, as well as popular short form video sharing website Blinkx. Both sites skew strongly in the advertisers target demographic and allow the ad the be viewed in the true intended context alongside leading videos from the world of music, entertainment and fashion.

The i-Believe video channels has continued it’s expansion in 2013 offering advertisers the opportunity to have their brands seen on some of the web’s most popular video content. i-Believe video sites attract over 1.4 million visitors each month and register over 7 million impressions.

For more information on pre-roll advertising on the i-Believe Video Channel please contact Dermot or Marie on 01 703 0409