1. Irish households will spend an extra €650 – €750 in shops this month. **
2. Irish consumers plan to splurge €528 million on food and drink this Christmas*
3. The majority of households are planning to spend up to €20 per person on Christmas dinner alone*
4. Parents plan to spend on average €180 on presents for their children this year***
5. Retail Ireland are indicating it will be the best Christmas for retailers since 2009 **
6. In a recent survey by PML Group and Ipsos MRBI, 29% of males surveyed said they will be buying most of their presents the final week before Christmas!
7. Rising employment means people have more money to spend (almost 100,000 more people at work December 2014 v December 2012)**
8. Disposable income expected to increase by 3% in 2014 while consumer sentiment is at its highest point since 2007.**
9. 29% of consumers surveyed in the latest KBC Bank  /ERSI consumer sentiment survey in November say that now is a good time to purchase big ticket items (e.g. motors)
10. It’s a cheaper Christmas for us all, with competition high, inflation is now at an annual rate of -2% as brands battle it out for our purse strings and the downward pressure on prices is set to continue into the post-Christmas sales period.

(*Webloyalty, **Retail Ireland Christmas Retail Monitor 2014, ***Irish League of Credit Union Survey Nov 2014)

How can i-Believe help your clients capture this valuable audience?

1. High engagement environments
2. Relevant contexts
3. Strong reach

i-Believe Parenting and Homemaker Channel

Reach: 437,000 unique users
Environment: Engaging with a large sit forward audience of mums who are actively on these sites searching for advice around Christmas gifting ideas, Christmas recipes, Things to Do with the family over the Christmas break etc.
Profile: 25 – 44 year old mums
Christmas Campaigns: Topaz Home Heat, Vodafone Christmas, Gaiety Panto, Paddington movie, Dixons and Just Like Home

i-Believe Entertainment Channel

Reach: 1.1 million unique users
Environment: Music, Film and Gaming sites offering updates on latest movie, game and film release with Radio delivering the latest news on Christmas events nationwide but using localized platforms
Profile: 18 -44 year olds
Christmas Campaigns: Sony Playstation, Rockstar Games, Dixons, Vodafone, National Transport Authority and Just Like Home,

i-Believe Sports Channel

Reach:1.06 million unique users
Environment: High traffic, high dwell time envrionments offering often exclusive news across Rugby, GAA, Soccer, Golf and Active Lifestyle
Profile: 18 – 44 year old males
Christmas Campaigns: Rockstar Games,  Three , Pandora, Carling, Heineken, and BMW.

i-Believe Female Channel

Reach: 659,000 unique users
Environment: Providing latest trends in Christmas party looks – both beauty and fashion, festive interiors, festive recipes, celebrity news etc
Profile: 18 -44 year old females
Christmas campaigns: Pandora, Fererro, and Sony